DOUBLE.L MEDIA
The Full Suite Of Works
If it's iClubs and you see it, then we did it!
iClubs provides a complete club operations solution through a software app to amateur and professional sports organisations and clubs, helping them to grow and fundraise at scale. Their combination of innovative technology and an agile business approach has positioned them as disruptors in their market.
Branding
Complete brand creation from colours, fonts, branding guideline book for all communications and PR, Logo forms for various applications.
Website
Following on from creating the tech start-ups' brand, we moved to their launch website design and build with many features.
Documentary
Tasked with the challenge of creating a hero piece of media to appeal to their marketplace, within 1 month the 34 min documentary was viewed over 170k times.
Social Media
Launched and ongoing management of the tech start-ups' brand on social media across 7 social platforms with industry-leading success.
DOUBLE.L MEDIA
Project Overview
Our brief was to
Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.
SEO
A key consideration for the launch of the new iClubs website was SEO. Increasing search visibility in Google and improving rankings for key search terms is the first step in increasing online conversions, so we undertook a detailed SEO review of the website; optimising urls, on page content and meta titles and descriptions as well as implementing a comprehensive 301 strategy before launch.
Lead Time
3 Months - including full branding, app store graphic design, full website design and build.
Sector
Tech App
Target & Demographic
B2C - The client had two completely separate customers. Job seekers & organisations looking to hire new talent. Our challenge was to ensure that no matter which potential customer visited their new site they found the information they were looking for, easily.
Features / Services
Full app showcase with a strong emphasis on achieving app downloads and signups. Showcase and demonstrate features to clubs and present pricing in an acceptable manner with consumer subconscious behaviour friendly.
Branding & Logo
A modern tech font with a green colour palette with a gradient between #00D46B & #64DE56. This gradient was applied to the ball to represent the sports and each circle in side the ball represents everyone within the club becoming connected.
Branding
Palette
Horizontal Version
Mono Black Version
iOS / Android App Icon
Mono White Version with graient
Email Marketing & Comms
Monthly email marketing campaigns to potential customers through website and social media leads.
HR communication and company update emails to relevant employees and personnel.
Product support and updates to existing customers.
All email campaigns come with comprehensive reporting back to our clients and these stats can give you a deep understanding of your marketing and communication efforts.
LET'S HEAR FROM YOU
Social Media Marketing with a high drive on conversions
We grow and manage 8 different social media platforms for the tech start-up, iClubs generating a consistently strong return with conversions to sales leads and new customers.
